Innovating at the Intersection of Eye Care, Beauty, and Technology

As a beauty optometrist with a passion for innovation, I bring a unique perspective to the evolving landscape of eye care. My consulting services are designed to help businesses thrive in this exciting space where health, beauty, and technology converge.

Dr. Lilan Le. A woman stands at the front of a conference room, giving a presentation on a large screen while three women sit at a cluttered table with mirrors, papers, and laptops. The room has dark walls and a large overhead light.

Optometry Practices

Modernizing patient care and business operations

Sales and tech training to update team for optimized store
Implementing efficient, tech-driven workflows
Enhancing patient experience through innovative approaches

Dr. Lilan Le. A woman taking a mirror selfie in a beauty salon, wearing a white coat over a light-colored dress, with pink hair and beige shoes.

Beauty Brands

Expanding into the eye care market

Product development insights for eye-safe cosmetics
Navigating regulatory considerations for eye-related beauty products
Identifying market trends and opportunities in eye beauty

Two people wearing masks and making peace signs in a room with medical or laboratory equipment and a storage rack.

Tech Companies

Developing eye-related products and applications

Providing medical expertise for product development
Ensuring alignment with eye health best practices
Advising on user experience from an optometrist's perspective

My Approach

I believe in collaborative innovation. My consulting process involves:

In-depth assessment of your current position and goals
Tailored strategies that blend medical expertise with market trends
Ongoing support and adjustments as we implement changes

Display of sunglasses and eyeglasses on illuminated glass shelves against a textured wall.

Pink storage units with numerous neatly stacked boxes, likely makeup or skincare products, behind glass doors. A pink shopping bag with a black ribbon handle and the name Hapa Kristin+ is placed in front of the units.

Notable Work

Heywear x Dr. Lilan:
Pioneered a groundbreaking approach to eye care, creating a seamless 30-minute experience from comprehensive eye exam to custom eyewear.

Heywear

Hapa Kristin x Opto Bar:
Together, we've revolutionized the colored contact lens experience. Our partnership has resulted in the first same-day colored contact lens store in America. With Opto Bar as a trusted optometry parter for Hapa Kristin we are enhancing accessibility and style in eye care.

Hapa Kristin

Opto Bar